About Us

The Setup

Tread Logic started in South Australia with one very ordinary problem: dirty shoes, every single day.

Kids coming home from school or kindy with shoes that look like they've been through a swamp. Work shoes copping every puddle between the car and the office. And when I squeeze in a run, I get back with grass stains and mud on shoes I'd only just cleaned. Sound familiar?

Doing it "properly" meant dragging out brushes, a bowl of water and messy foaming solutions — a whole production for something that happens daily. Chucking them in the washing machine? They come out warped, faded, and never quite the same again. And the quick-fix option was worse: a thin, general-purpose wet wipe that tears on rubber midsoles, dries out in the pack, and leaves lint all over premium leather.

We knew there had to be a better way to keep the whole family's shoes clean without turning it into a chore. So, we built it.

The Science of the Swipe

Tread Logic isn't just another cleaning brand — we set out to find the right wipe for the job. We skipped the thin, general-purpose wet-wipe stock and chose a heavy-duty 80gsm dual-textured fabric instead.

The Scrub: an aggressive, raised-dot texture designed to bite into dirt and lift heavy grime from tough rubber midsoles.
The Smooth: a gentle finishing side to safely wipe away moisture and surface dirt from delicate leather uppers without scratching.

To make sure our wipes never dry out, our packaging locks in 100% of the moisture. Every sleek, matte black Tread Logic pouch contains 12 individually sealed foil sachets. Whether you keep them in your car, your gym bag, or by the front door for the school run, the 12th wipe will be just as perfectly saturated as the first.